HEROES OF

DATA PRIVACY 2023

Dedicated to:

Leading Online Marketers
Senior Data Analysts
Data Protection Officers

NOTIFY ME WHEN TICKETS ARE AVAILABLE

BY ATTENDING THIS EVENT YOU WILL LEARN:

How exactly current technological and regulatory changes impact your tracking.

Why the Google Analytics case is just the beginning.

What possible solutions there are on the market and which actually solve the problem.

What European digital front-runners implement right now.

How to do website tracking in 2024 and beyond.

EARLY BIRD 20% DISCOUNT!
Buy your ticket before October 5th with this code:
HODP2023EARLYBIRD

GET INFORMED

Leading international industry experts and attorneys at law specialized in the field of data protection who will share their knowledge and insights.

Tom Peruzzi
Speaker of the Management Board
Virtual Minds

Kirstin Bock — Kirsten Bock
Senior data protection & digitalisation expert
DPA Schleswig-Holstein

Ann Cavoukian
Executive Director
Global Privacy & Security by Design Centre

Stefan Santer
Representative & Relationship Privacy Expert
IAB | Didomi

Carolin Loy
Government Councillor & Bavarian State Office
Data Protection Supervision

Dr. Gregor König
Group Data Protection Officer
Erste Group Bank AG

Odia Kagan
Lawyer US privacy expert
Partner, Chair of GDPR Compliance and International Privacy

Matthias Schmidl
Deputy Director
Austrian Data Protection Authority

Natalie Segur-Cabanac
Head of Regulatory & Compliance, Data Protection Officer
Drei
(Telecom Operator)

Alexandra Brychta-vetrovsky — Alexandra Vetrovsky-Brychta
President
DMVÖ

Ever since the Austrian data protection authority found that a website violates GDPR standards by transferring data to Google Analytics, several of their European colleagues followed suit, the latest being the Danish Datatilsynet in September, the French CNIL in February and the Italian Garante in June 2022. Even with Google’s “IP anonymisation” the tool was found to be used in a non-compliant fashion, because personal data like the IP address and identifiers in cookie data reach US servers without proper security measures.

Expected similar rulings in further EU member states as well as a potentially upcoming block of Facebook’s data transfers to the US reflect a clear trend on the digital landscape - more data privacy and sovereignty for EU users.

Therefore, the question remains: Is this the end of data flow between the EU and the US as we know it and how should the industry adapt to these new realities?

The First Domino Has Fallen

Heroes of Data Privacy 2023

Data privacy is the name of the game. Being both a curse and a blessing, companies that collect, process and activate data to run their website operations face (new) significant headwinds. And because of high levels of confusion, ignorance and inaction, few companies are prepared for what is to come. Thereby they risk a huge loss in performance, massive penalties and reputational damages.

For those professionals that want to stay ahead of the game, we convene industry experts to give you front-runner insights into:

The legal landscape of online marketing and data analytics in 2024
The latest developments in federal and local data protection regulations
How to prepare for the inevitable - make data privacy your advantage

Date: May 24^th - 25^th, 2023

Location: Marx Palast, Maria Jacobi Gasse 2, 1030 Vienna, Austria

Tickets: Early bird ticket sales live!

The European online event about data privacy and protection streamed from Vienna, Austria on Jan 26th - 27th, 2023.

Dedicated for:
- Leading Online Marketers
- Senior Data Analysts
- Data Protection Officers

Event Program of the HODP 2022

Welcome and Intro Session

Moderator: Klaus Müller | Founder and Co-CEO at JENTIS

ROI case for privacy. Wants and needs from the perspective of an association representing eCommerce and Multichannel Player.

Dr. Stephan Mayer-Heinisch | President Retail Association Austria

09:00 - 09:25
Moderation

Klaus Müller | Founder and Co-CEO at JENTIS

Data Privacy as an Opportunity for the European Tech Industry.

Tom Peruzzi | Speaker of the Management Board at Virtual Minds

The Grief Cycle in today's Data Driven Marketing and why a First Party Strategy is essential.

Martin Possekel | Managing Partner at Future Marketing

Into the unknown: User Analytics, Schrems II and ePrivacy.

Peter Hense | Spirit Legal Law Firm

09:30 - 10:30
Moderation

Alexandra Vetrovsky-Brychta | President at DMVÖ

The perspective of a telecom operator towards privacy regulation and compliance.

Natalie Segur-Cabanac | Head of Regulatory & Compliance at "3" Telecom Operator

TBA

Oliver Thomsen | Attorney & Head of Legal at CEWE Stiftung & Co. KGaA

From privacy of correspondence to ePrivacy and GDPR.

Till Büttner | Head of Web Analytics at Deutsche POST DHL Group

10:45 - 11:45
Moderation

Nina Kasbauer | International Marketing Professional

Server-side tracking - myths, benefits, and key concerns.

Simo Ahava | Top Global Senior Data Advocate

A legal perspective on server-side tracking.

Stephan Zimprich | Attorney & Partner at Fieldfisher Law Firm

Data quality meets data privacy by applying new server-side tracking technology.

Thomas Tauchner | Founder and Co-CEO at JENTIS

Cloud Operator Panel

Mathias Nöbauer | CEO at Exoscale

Harald Leitenmüller | CTO at Microsoft Austria

C(bitter)-suite: why EU companies should care about the new US laws.

Odia Kagan | Lawyer US Privacy Expert - Chair of GDPR Compliance & Privacy at Fox Rothschild

12:30 - 14:05
Panel Discussion

Moderation: Tom Peruzzi | Speaker of the Management Board at Virtual Minds

Max Mosing | Geistwert Law Firm

Klaus Müller | Founder and Co-CEO at JENTIS

Stefan Santer | IAB & Didomi

Dr. Gregor König | Erste Bank Group AG

Odia Kagan | Lawyer US Privacy Expert - Chair of GDPR Compliance & Privacy at Fox Rothschild

14:05 - 14:45