Conference program

In 20+ talks, interviews, panels and breakout sessions you will get insight on how organisations can overcome the challenges and gain new opportunities.

9:30 AM to 10:00 AM Address

The State of Data and Data Privacy - the big picture

The world has changed since the first edition of Heroes of Data & Privacy. New regulations, legal cases, technological developments and even geopolitical events have reshaped how we think about data and privacy
Klaus Mueller

10:00 AM to 10:30 AM Keynote-Speech

The origin Story of the Web Cookie

The web cookie was first created by legendary engineer Lou Montulli at Netscape in 1994. The idea behind was to create a way to identify web browsers without compromising user privacy – not to enable a global tracking industry.
Lou Montulli

10:30 AM to 11:00 AM TALK

Privacy goes global: Navigating the regulatory Landscape

New privacy regulations are coming into effect all over the globe. For businesses, this new landscape can require different behaviours and compliance levels from country to country. Some differ substantially from what organisations are accustomed to from GDPR. Hear a guide on what organisations can do to navigate the landscape successfully.

11:00 AM to 11:30 AM BREAK

**Coffee break**

11:30 AM to 12:30 PM PANEL

5 Years of GDPR: Challenges, Risks, and Strategies in a privacy-centric World

On the fifth anniversary of the landmark legislation, leading experts from industry and legal fields discuss the impact the GDPR has had on business, regulation and the acceptance of data privacy. They will provide key insights and share strategies for seizing new opportunities.
Rainer Knyrim, Stefan Santer, Natalie Ségur-Cabanac, Alexandra Vetrovsky-Brychta

12:30 pM to 1:00 PM TALK

The Google Privacy Sandbox between Data Protection and Competition Restriction

Hear key insights and assessments on Google’s Privacy Sandbox from one of Europe’s leading experts on competition law in digital markets. Thomas Höppner has spearheaded advertising-related complaints against Apple and Google, leading to penalties of over EUR 6 billion.
Thomas Höppner

1:00 PM to 2:00 PM BREAK

** Lunch break **

2:00 PM to 3:00 pM PANEL

What culture do businesses need to handle data right?

Ethical handling of data is not just a question of rules and regulations from outside or within a data-driven company – it is a question of culture as well. Hear experts from leading German companies share their experiences on how to handle data right.

Till Büttner, Ramona Greiner, Claudia Pohlink, Jonas Rashedi

3:00 PM to 3:30 PM TALK

Nudging, Dark Patterns and other problems: How to design a Consent Banner

In the absence of concrete legal requirements, the question of how to correctly design a consent banner remains. Learn about the 5 most common mistakes and how to design legally effective banners for websites and apps from one of the brightest young minds in German data protection regulation.
Carolin Loy

3:30 PM to 4:00 PM BREAK

** Coffee break **

4:00 PM to 5:00 PM PANEL

The Trust Factor: Lessons in Data Privacy from the Banking Sector

Customer trust has been vital to banking and finance for as long as the profession has existed. Data privacy regulation has led to a new emphasis on data protection in an entire industry.

5:00 PM to 5:30 pM TALK

Successful Omnichannel Strategies: The Douglas Case

Learn how successful organisations have implemented data-driven marketing strategies in the privacy-first context.

5:30 PM to 5:45 pM PITCH

The Privacy Pitch: 3 privacy-enhancing Tech Startups to watch

The space of privacy-enhancing technology is as vibrant as never before. Hear elevator pitches from three promising start-ups that want to change the world of privacy.

5:45 PM to 6:00 PM WRAPUP

Recap and Outlook

Wrap up the day with your hosts Nina Kasbauer and Klaus Müller



Get in the mood for the evening with a cosy aperitif and jazzy sounds. The Valentin Schuppich Trio is one of the fixed stars of the Viennese jazz scene not just since their famous debut Sentimental Waltz.

Valentin Schuppich Trio

7:00 PM to 10:00 PM DINNER


Enjoy a networking dinner with excellent Viennese cuisine in the company of like-minded professionals from different industries and backgrounds – and one very special guest.

9:30 AM to 10:00 AM TALK

Life after the Cookie: Privacy-compliant ID technologies for data-driven businesses

What does life look like for online advertising after the third-party cookie? Introducing new technologies for data-driven marketing.

10:00 AM to 11:00 AM PANEL

Are Remarketing and Personalisation dead?

Remarketing has been a staple for effective data-driven marketing. With the end of the third-party cookie, will it be gone forever? Or will new technologies fill the void? Hear insights and predictions from our panel of experts.

11:00 AM to 11:30 AM BREAK

**Coffee break**

11:30 AM to 12:00 PM TALK

Device Fingerprinting: Posing the Privacy Questions

Fingerprinting of browsers has been proposed as a more reliable and compliant alternative to first-party cookies. But will the concept pass the tests of regulators?

12:00 PM to 12:30 PM TALK

Cutting-Edge Technologies for the Future of Personalisation

The new privacy paradigm calls for new technologies to deliver personalisation to users while protecting their privacy. Learn about the most cutting-edge technologies in development today that can solve the data quality and data privacy puzzle.
Thomas Tauchner

12:30 PM to 1:30 PM BREAK

** Lunch break **

1:30 PM to 2:00 PM Talk

The vital Need for Privacy by Design

Ann Cavoukian is one of the world’s eminent privacy experts. Her concept of Privacy by Design has informed countless data privacy regulations, most prominently, the GDPR. Hear Ann Cavoukian take stock of the past five years and how she feels about the future of data privacy.
Ann Cavoukian

2:00 pM to 2:30 pM TALK

New Insights and Cases from the Austrian Data Protection Authority

The Austrian DPA has been at the forefront of privacy enforcement in Europe. The agency issued landmark decisions, finding Google Analytics and Facebook non-compliant with the GDPR. In this talk, hear about relevant cases and insights on the new EU-US Data Privacy Framework.
Matthias Schmidl

2:30 pM to 3:00 pM TALK

AI Revolution meets Regulation: Operating on the Edge of Legality in Marketing and AdTech

AI in the form of large machine-learning models is evolving at a breakneck pace and disrupting multiple industries. Can data privacy be preserved without stifling innovation and growth? Learn how to implement Artificial Intelligence in marketing and AdTech with just enough compliance to avoid the wrath of the upcoming EU AI Act and GDPR.
Peter Hense

3:00 PM to 3:30 PM BREAK

** Coffee break **

3:30 PM to 4:00 PM TALK

Certification according to GDPR: Status and Insights

Learn how to get your company certified according to GDPR with one of Europe’s leading certification experts.
Kirsten Bock

4:00 PM to 5:00 PM TALK

Wrap-up & Award Ceremony

A look back at Heroes of Data & Privacy 2023 including the ceremony for Vienna’s Cookie of the Year Award
Nina Kasbauer, Klaus Müller

Pricing table


Full conference experience
249 EUR
  • Onsite event access to all speeches, panels, and discussions
  • Lunch and coffee break during the conference
  • Access to recordings
  • Goodie bag
  • Degustation of cookies and participation on the election of the “Cookie of the year”


Exclusive networking experience
399 EUR
  • in addition to standard-ticket:
  • Networking Aperitivo after the first day of Heroes of data & privacy event
  • Private concert
  • VIP-Dinner on the evening of the first event-day with speakers and special guests
  • Premium goodie bag to remember two incredible days

Vienna All-In

Tickets & Hotel
549 EUR
  • like Standard-Ticket
  • 2 nights in a design hotel located near to the conference location
    from 23th to 25th of may
  • 2 x Breakfast-Buffet
  • bookable until April 30th
  • Any questions?
  Webinars and events to shorten the time until Heroes of Data Privacy 2023
DPO Brunch in Vienna
9 AM - 12 PM

Discussion with leading experts about legal implications of analytics tools, specifically Google Analytics

Read More


Get your tickets

Limited number of tickets. Take your chance to experience two days of practice-oriented insight and expert knowledge on the pressing issues in data privacy and data quality today, and in the future. Early Bird tickets available until the end of the year.