Conference program

In 20+ talks, interviews, panels and breakout sessions you will get insight on how organisations can overcome the challenges and gain new opportunities.

9:30 a.m. to 09:45 a.m. Intro

Welcome & Overview

Introduction to the exciting presentations, panels and topics of the first day of the Heroes of Data & Privacy conference.
Nina Kasbauer

9:45 a.m. to 10:15 a.m. Intro

Zero to Hero: How an Innovator changed Data Science & Data Privacy in the 15th Century

Join JENTIS Co-CEO Klaus Müller in an insightful presentation where he traverses from 15th-century astronomical observations to the invention of Zero. Drawing parallels from history, Müller emphasises the power of curiosity, problem-solving, and the dual-edged sword of innovation. He explores how misused technology necessitates revision and regulation, paving the path to superior solutions.
Klaus Müller

10:15 a.m. to 10:30 a.m. Keynote


In part 1 of his talk, internet pioneer Lou Montulli delves into the early days of the web, recounting the initial approach to privacy and the epic battle between the open web and walled gardens of AOL and Microsoft. Highlighting the pivotal role of the web cookie, not as a tracking tool but as a catalyst for the burgeoning web economy, Montulli presents the inside narrative about the birth of the digital era.
Lou Montulli

10:30 a.m. to 11 a.m. Keynote

Beyond GDPR: Navigating the Global Privacy Landscape

In the wake of Europe's GDPR, new privacy regulations are coming into effect all over the globe. For businesses, this new landscape can require different behaviours and compliance levels from country to country. Alessandro Di Mattia will give a multijurisdictional overview of data protection regulations and provide actionable insights on approaching and dealing with consequential new legislation in major global markets.
Alessandro Di Mattia

11 11:30 a.m. BREAK


11:30 a.m. to 12:30 p.m. PANEL


On the fifth anniversary of the landmark legislation, leading experts from industry and legal fields discuss the impact the GDPR has had on business, regulation and the acceptance of data privacy. They will provide key insights and share strategies for seizing new opportunities.

Rainer Knyrim, Stefan Santer, Natalie Ségur-Cabanac, Karolina Stepka, Alexandra Vetrovsky-Brychta

12:30 p.m. to 1:00 p.m. Talk


Apple’s prompts to allow “tracking” significantly impacted online advertising around the globe. Presented as a measure to enhance privacy, competition authorities are currently assessing whether ATT in fact constitutes an abuse of Apple’s mobile dominance. Hear about the relevance of data and identifiers for advertising, the impact of ATT and the legal consequences from a competition lawyer representing a group of complainants in the matter.
Thomas Höppner

1 p.m. to 2 p.m. BREAK

** LUNCH **

2 p.m. to 3:15 p.m. PANEL


In this panel discussion, experts from various industries discuss the importance of a data-focused culture and data ethics. Participants will discuss challenges in creating a data-focused culture, the role of leaders, teams and employees, and integrating ethical principles into data processing. Privacy, data security and compliance will also be addressed to provide attendees with practical tips and strategies for their organisations.

Gregor König, Ramona Greiner, Jürgen Weichert - Jonas Rashedi

3:15 p.m. to 3:30 p.m. Talk


In practice, the use of personal data is sometimes a challenge. In addition to the GDPR, additional codes of conduct ensure compliance with data protection interests in specific sectors. Austrian Standards is accredited by the data protection authority and offers this service to companies in dialogue marketing. Austrian Standards also supports you as a person with a certification as a data protection officer. In this presentation, you will learn about the GDPR monitoring body and the personal certification of data protection officers with Austrian Standards.
Gisela Krenn

3:30 p.m. to 4 p.m. BREAK


Energize with Business Yoga at your conference break, featuring Michi Höller.

4 p.m. to 4:30 p.m. Talk

Consent Based Marketing - How can data protection and marketing work together successfully

In marketing, the GDPR has developed from a mere regulation to be complied with into an important strategy driver. "Consent-based marketing" - that sounds unusual at first: Aren't marketing and data protection two different interest groups? At first glance, yes, but in the long run, responsible handling of data is an important factor in gaining customer trust – and thus the driving force for growth and market differentiation. In this presentation, we want to take a closer look at the customer-centric approach for marketing teams and show how it can be implemented in practice. What needs to be considered, where are the stumbling blocks? We will provide solutions for these and other questions around the topic of "Consent Management" in marketing.
Eda Ertuğrul

4:30 p.m. to 5 p.m. Talk


In the absence of concrete legal requirements, the question of how to correctly design a consent banner remains. Learn about the 5 most common mistakes and how to design legally effective banners for websites and apps from one of the brightest young minds in German data protection regulation.
Carolin Loy

5 p.m. to 5:30 p.m. Talk

How to get certified with the EU Privacy Seal for use in Marketing and PR

Certification according to GDPR is a crucial instrument to minimise legal uncertainty for your data setup and create customer trust. It will become ever more critical in a world that is rapidly moving towards privacy-centricity. In this session, you will learn about the key criteria for certification, how to choose the right certifier and what you need to consider when using certification as a marketing tool.
Kirsten Bock

5:30 p.m. to 5:45 p.m. PITCH

Future Heroes: Three Startups to watch in Data & Data Privacy

The space of privacy-enhancing tech has come to life in Europe. In this segment, three trailblazing startups will present their cutting-edge privacy solutions in compelling elevator pitches. Metasoul offers a comprehensive solution aimed at simplifying data protection. Captcha marries data protection and spam prevention measures in its unique offering. Apokrat brings a fresh perspective focusing on consent management for connected devices. Join us for a glimpse into the future of privacy-enhancing technology!
MetaSoul | Captcha | Apokrat

5:45 p.m. to 6 p.m. WRAPUP

Review and outlook

End the day with your hosts Klaus Müller and Jonas Rashedi. Insights and learnings from the first day, outlook on the next conference day.

NUR VIP-TICKET 6 p.m. to 7:30 p.m. APERITIF


Get in the mood for the evening with a cozy aperitif and jazzy sounds. The Valentin Schuppich Trio has been one of the fixed stars of the Viennese jazz scene not only since its famous debut Sentimental Waltz.

Valentin Schuppich Trio

7:30 p.m. DINNER


Enjoy a networking dinner with excellent Viennese cuisine in the company of like-minded professionals from various industries and a very special guest

9:30 a.m. to 09:45 a.m. Intro


Introduction to the future-oriented topics of the second day of the conference. Presentation of the Cookie of the year competition.
Nina Kasbauer

9:45 a.m. to 10 a.m. Talk

From Privacy to Tracking Tool: The Rise and Fall of Third-Party Cookies

In Part 2 of his talk, Lou Montulli discusses the transformation of the cookie into an adtech tracking tool. He opens up about the opportunity he had to end third-party cookies then and there – and why he and his team decided to retain them. Drawing parallels from the early internet's innovation surge, he compares it to the current AI hype, presenting an intriguing perspective on technological evolution, regulation and their implications.
Lou Montulli

10 a.m. to 10:30 a.m. Talk

Intermediaries on rough Seas: What the new Data World means for the Adtech Industry

The adtech industry is facing a challenging new reality as European data privacy regulations and interventions from dominating key players continue to evolve. This session will focus on the impact of these changes on adtech intermediaries and provides valuable impulses with a view to the future technological setup of companies.
Tom Peruzzi

10:30 a.m. to 11 a.m. Talk

Data Clean Rooms: The new Holy Grail in online Marketing?

There is a hot new three-letter abbreviation in digital marketing: DCR! And since the idea of a DCR is not that new, the hype around is, and it is worth taking a closer look. In this presentation, some fundamental topics will be addressed.
Martin Possekel

11 a.m. to 11:30 a.m. BREAK


11:30 a.m. to 12:30 p.m. PANEL

Remarketing and Personalisation in the cookieless Future

Will remarketing still be possible in the cookieless future? And if so, how? A panel of renowned experts provides valuable insights.

Kati Förster, Barbara Klinser-Kammerzelt, Tom Peruzzi, Markus Plank - Andreas Weichselbaum

12:30 p.m. to 1 p.m. Talk

How to Prepare for the New Data Protection Act in Switzerland

What’s new? Who should prepare? And does the new data protection regulation apply to companies in the EU? We will answer these questions and more with our 5-step program for Data Privacy Readiness. Following the 5 steps will ensure you comply with the new requirements and are ready on the 1st of September.
Evelyn Thar, Riccardo Gosteli

1 p.m. to 2 p.m. BREAK

** LUNCH **

2 p.m. to 3 p.m. Talk

World Premiere: Unleashing the Power of Synthetic Users with Game-Changing Technology

Discover how synthetic users, representative of real users, can unlock complete web traffic data, regardless of user consent. Thomas Tauchner will demonstrate how this privacy-compliant solution enhances performance marketing, improves conversion tracking, empowers on-site personalisation, and provides accurate reach measurement. Witness the future of data-driven marketing.
Thomas Tauchner

3 p.m. to 3:30 p.m. Talk


The Austrian DPA has been at the forefront of privacy enforcement in Europe. The agency issued landmark decisions, finding Google Analytics and Facebook non-compliant with the GDPR. In this talk, hear about relevant cases and insights on the new EU-US Data Privacy Framework
Matthias Schmidl

3:30 p.m. to 4 p.m. BREAK


Energize with Business Yoga at your conference break, featuring Michi Höller.

4 p.m. to 4:30 p.m. Talk

My Car – my Data? Data Sovereignty in the automotive Sector

Cars are private spaces – and a rapidly growing source of personal and other data. Who owns this data? And how is it used? In the automotive industry, various trends and strategies concerning data handling can currently be observed. In this presentation, you will learn of the most common use cases for vehicle data, how the Security Act can be interpreted in this regard, and why the Austrian automobile association ÖAMTC calls for a sector-specific regulation in the Data Act. The relevant options for data exchange currently available on the market will also be demonstrated.
Susanne Tischmann

4:30 p.m. to 5 p.m. Talk

AI Revolution meets Regulation: Operating on the Edge of Legality in Marketing and AdTech

AI in the form of large machine-learning models is evolving at a breakneck pace and disrupting multiple industries. Can data privacy be preserved without stifling innovation and growth? Learn how to implement Artificial Intelligence in marketing and AdTech with just enough compliance to avoid the wrath of the upcoming EU AI Act and GDPR.
Peter Hense

5 p.m. to 5:30 p.m. Talk


Hear Ann Cavoukian, the architect of Privacy by Design, unpack the creation and adoption of this pivotal privacy framework that also found its way into the GDPR. She will discuss the growing relevance of privacy in our increasingly data-driven world and articulate how embracing Privacy by Design – a proactive approach embedding privacy into design stages of technologies and business practices – can provide companies with a competitive edge, fostering trust and enhancing customer relations.
Ann Cavoukian

5:30 p.m. to 5:45 p.m. Talk

Wrap-up &pr Award-Ceremony

A review of Heroes of Data & Privacy 2023 including the presentation of the Vienna Cookie of the Year Award
Klaus Müller