Schedule

Welcome & Overview

Introduction to the exciting presentations, panels and topics of the first day of the Heroes of Data & Privacy conference.

Zero to Hero: How an Innovator changed Data Science & Data Privacy in the 15th Century

Join JENTIS Co-CEO Klaus Müller in an insightful presentation where he traverses from 15th-century astronomical observations to the invention of Zero. Drawing parallels from history, Müller emphasises the power of curiosity, problem-solving, and the dual-edged sword of innovation. He explores how misused technology necessitates revision and regulation, paving the path to superior solutions.

THE ORIGIN STORY OF THE WEB COOKIE AND THE STRUGGLE FOR THE FREE WEB

In part 1 of his talk, internet pioneer Lou Montulli delves into the early days of the web, recounting the initial approach to privacy and the epic battle between the open web and walled gardens of AOL and Microsoft. Highlighting the pivotal role of the web cookie, not as a tracking tool but as a catalyst for the burgeoning web economy, Montulli presents the inside narrative about the birth of the digital era.

Beyond GDPR: Navigating the Global Privacy Landscape

In the wake of Europe's GDPR, new privacy regulations are coming into effect all over the globe. For businesses, this new landscape can require different behaviours and compliance levels from country to country. Alessandro Di Mattia will give a multijurisdictional overview of data protection regulations and provide actionable insights on approaching and dealing with consequential new legislation in major global markets.

** COFFEE BREAK **

5 YEARS OF GDPR: CHALLENGES, RISKS, AND STRATEGIES IN A PRIVACY-CENTRIC WORLD

On the fifth anniversary of the landmark legislation, leading experts from industry and legal fields discuss the impact the GDPR has had on business, regulation and the acceptance of data privacy. They will provide key insights and share strategies for seizing new opportunities.

APPLE ATT: APP TRACKING TRANSPARENCY BETWEEN DATA PROTECTION AND COMPETITION RESTRICTION

Apple’s prompts to allow “tracking” significantly impacted online advertising around the globe. Presented as a measure to enhance privacy, competition authorities are currently assessing whether ATT in fact constitutes an abuse of Apple’s mobile dominance. Hear about the relevance of data and identifiers for advertising, the impact of ATT and the legal consequences from a competition lawyer representing a group of complainants in the matter.

** LUNCH **

WHAT CULTURE DO BUSINESSES NEED TO HANDLE DATA RIGHT?

In this panel discussion, experts from various industries discuss the importance of a data-focused culture and data ethics. Participants will discuss challenges in creating a data-focused culture, the role of leaders, teams and employees, and integrating ethical principles into data processing. Privacy, data security and compliance will also be addressed to provide attendees with practical tips and strategies for their organisations.

DPO-CERTIFICATION

In practice, the use of personal data is sometimes a challenge. In addition to the GDPR, additional codes of conduct ensure compliance with data protection interests in specific sectors. Austrian Standards is accredited by the data protection authority and offers this service to companies in dialogue marketing. Austrian Standards also supports you as a person with a certification as a data protection officer. In this presentation, you will learn about the GDPR monitoring body and the personal certification of data protection officers with Austrian Standards.

** COFFEE BREAK **

Energize with Business Yoga at your conference break, featuring Michi Höller.

Consent Based Marketing - How can data protection and marketing work together successfully

In marketing, the GDPR has developed from a mere regulation to be complied with into an important strategy driver. "Consent-based marketing" - that sounds unusual at first: Aren't marketing and data protection two different interest groups? At first glance, yes, but in the long run, responsible handling of data is an important factor in gaining customer trust – and thus the driving force for growth and market differentiation. In this presentation, we want to take a closer look at the customer-centric approach for marketing teams and show how it can be implemented in practice. What needs to be considered, where are the stumbling blocks? We will provide solutions for these and other questions around the topic of "Consent Management" in marketing.

NUDGING, DARK PATTERNS AND OTHER PROBLEMS: HOW TO DESIGN A CONSENT BANNER

In the absence of concrete legal requirements, the question of how to correctly design a consent banner remains. Learn about the 5 most common mistakes and how to design legally effective banners for websites and apps from one of the brightest young minds in German data protection regulation.

How to get certified with the EU Privacy Seal for use in Marketing and PR

Certification according to GDPR is a crucial instrument to minimise legal uncertainty for your data setup and create customer trust. It will become ever more critical in a world that is rapidly moving towards privacy-centricity. In this session, you will learn about the key criteria for certification, how to choose the right certifier and what you need to consider when using certification as a marketing tool.

Future Heroes: Three Startups to watch in Data & Data Privacy

Review and outlook

NETWORKING APERITIF & KONZERT

Get in the mood for the evening with a cozy aperitif and jazzy sounds. The Valentin Schuppich Trio has been one of the fixed stars of the Viennese jazz scene not only since its famous debut Sentimental Waltz.

NETWORKING VIP DINNER

Enjoy a networking dinner with excellent Viennese cuisine in the company of like-minded professionals from various industries and a very special guest